Introducing SPARK Plus™: QKS Group’s Answer to Advisory’s Biggest Flaws

Many techs advisory firms seem stuck in a different era, relying on generic rankings, outdated frameworks, and offering little relevance to the real challenges organizations face today. We've seen high-potential vendors go unnoticed, and well-meaning clients spend on tools that do not meet the end users' needs.

That’s why QKS Group created SPARK Plus™ — Real Analyst Insights. Unfiltered Comparisons platform built to reflect today’s realities. It blends real user experiences, sharp analyst insights, context-specific comparisons, a review blog, and, most importantly, regional and industry-specific spark matrix reports to help organizations make smarter, faster, and more confident tech decisions.

What’s Broken in Traditional Advisory Models — And Why It Matters Now?

Tech advisory has long relied on Spark Matrix rankings, general frameworks, and conceptual scoring systems that fail to reflect the complex realities of modern tech ecosystems. These models were created for a time when technology options were fewer, rollout timelines were longer, and buyer needs were more predictable.

But today’s environment is different:

  • Buyers are under pressure to move fast, with limited budgets and legacy constraints.
  • Vendors face saturated markets where true innovation often goes unseen.
  • Most advisory tools are disconnected from on-the-ground realities, missing out on the how, where, and why behind performance differences.

The result? Poor-fit implementations, delayed adoption, and missed opportunities on both sides of the market.

SPARK Plus™: Bridging the Gap Between Research and Reality

SPARK Plus™ is QKS Group’s bold response to this traditional and outdated model. It’s not just an upgraded framework — it’s a full redesign of how an advisory firm should work.

Here’s how SPARK Plus™ changes the game:

Contextualized Intelligence: The platform offers tailored insights based on region, industry, and firm size, as one-size-fits-all counsel is no longer sufficient.

A Platform for Both Buyers and Vendors: SPARK Plus™ enables buyers to make decisions with clarity and pace while reviewing vendors' valuable insights in underserved regions and sectors.

True Decision Support, Not Just Rankings: Instead of conceptual scores and vague recommendations, SPARK Plus™ delivers structured insights to support real decisions — from vendor shortlisting to go-to-market alignment.

A Methodology That Combines Analyst Expertise and Buyers Voice

At the heart of SPARK Plus™ is a hybrid research methodology that combines:

  • Analyst-Led Evaluations: Our experts assess over 5,000 vendors, offering a strategic view on capability, performance, innovation, and market relevance.
  • Verified Buyer Insights: SPARK Plus™ integrates feedback from real users in real-world deployment environments, providing an unfiltered view of how technologies perform in the market. These insights and reviews bring authenticity and depth that traditional reports miss and mislead the end user.
  • Vendor Comparisons: Make confident decisions with side-by-side comparisons of vendors across critical parameters, helping you identify the right fit faster and with greater clarity.
  • SPARK Matrix™ – Industry and Region-Specific: QKS Group is the only analyst firm in the world to offer both regional and industry-specific SPARK Matrix™ evaluations. Our Spark Matrix reports provide organizations with access to check performance insights that truly reflect their business context.
  • QKS Review Blogs: Timely, analyst-authored content that dives into vendor strategy, category trends, and product evolution, helping buyers stay one step ahead.

Conclusion

QKS Group developed SPARK Plus™ to replace outmoded, simple models that are no longer relevant in today's technology. By combining end-user reviews, expert analyst reviews, vendor comparisons, and the world’s only regional and industry-specific SPARK Matrix™, it delivers context-rich, actionable insights. It’s time for tech decisions that are smarter, faster, and built for the real world — and SPARK Plus™ makes that possible.

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