ROI is not just a value, it is a tool for sales and vendor management
ROI is not just a value, it is a tool for sales and vendor management You know what is usually missing in most of the sales pitches and vendor proposals? It is the one key statement the buyer would love to hear: how it will increase revenue. The proposals may include strategies like automation that help reduce costs, save time, and lower risk. But it does not answer questions like how much, for whom, by when, based on what assumptions, and how will it be measured. This situation is created because of two reasons: many proposals focus more on product features because they are easier to describe, standardize, and defend than outcomes. Another reason is that measuring ROI is not always simple, especially when benefits depend on future adoption, internal execution, or indirect improvements such as better efficiency or customer experience. Despite these issues, QKS ROI Benchmark Framework™ This helps companies compare vendors more fairly, justify spending, track performan...