QKS ROI Benchmark Framework™: Redefining ROI Measurement in the Digital Era
An ROI framework based on hard data, not vibes Investopedia defines “due diligence” as “the thorough research and evaluation carried out to confirm the accuracy of information and assess any potential risks before committing to a transaction, agreement, or important decision.” The term, a cornerstone of the private equity and mining industries, is also used in another industry segment: B2B buying. However, the process is being more rigorously implemented because of various factors listed below. And the added rigor is essentially shifting the companies’ traditional reliance on vendor-furnished data, case studies, and/or success stories to hard, quantitative data. “Trust me” is not enough anymore. To put it in numbers, a recent survey by MarTech company UserEvidence uncovered that 51 per cent buyers put trust in statistical data for customer evidence. What is QKS ROI Benchmark Framework ™? QKS ROI Benchmark Framework™ is an analyst-led economic justification framework d...