The South East Asia Air Conditioners Market is projected to reach $8.66 billion by 2030
According to the latest publication
from Meticulous Research®, the South
East Asia air conditioners market is expected to reach a staggering $8.66
billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030. Several factors
are driving this growth, including soaring temperatures and rising humidity
levels, coupled with consumers’ increasing preference for comfort and
convenience. Additionally, the demand for energy-efficient air conditioners is
on the rise, further propelling market growth. However, the high costs of air
conditioners are a significant restraint in the market.
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The market is witnessing
opportunities thanks to the increasing adoption of inverter and air
purification technologies and the advancement of HVAC systems. These
innovations are opening doors for manufacturers, though the high energy
consumption of air conditioners poses challenges. Notable trends include the
rise of connected air conditioners and solar photovoltaic (PV) and solar
thermal-assisted air conditioning systems.
- Market
Segmentation by Type
The South East Asia air conditioners
market is segmented by type into window ACs, split ACs, VRF (Variable
Refrigerant Flow) systems, centralized/ducted ACs, and other types. Among
these, the split ACs segment is expected to dominate in 2024, holding the
largest market share. This preference is due to split systems’ energy
efficiency, lower energy consumption, and ability to maintain indoor air
quality. The increasing demand for low-noise, energy-saving air conditioners
has contributed to the success of split ACs. For example, Blue Star Ltd (India)
launched a line of affordable split ACs in March 2022, emphasizing quality,
durability, and affordability.
Meanwhile, the centralized/ducted ACs
segment is projected to register the highest CAGR during the forecast period,
owing to its growing adoption in large commercial spaces.
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- Market
Segmentation by Tonnage
The air conditioners market is also
segmented based on tonnage, with categories including up to 2 tons, 2 tons to 5
tons, 5 tons to 10 tons, and more than 10 tons. The up to 2 tons segment is
expected to hold the largest market share in 2024, driven by the increasing
need for custom features for smaller homes and office spaces. Emerging
economies like Indonesia, Thailand, Singapore, and Malaysia are driving the
demand for air conditioners in this segment. Noteworthy features include swing
capabilities for even air distribution, washable filters, and voice-controlled
operations. However, the 2 tons to 5 tons segment is expected to experience the
fastest growth.
- Market
Segmentation by Technology
The inverter ACs segment is projected
to dominate in terms of technology, accounting for the largest market share in
2024. The surge in demand for inverter-powered ACs is attributed to technological
advancements and manufacturers’ focus on product development. Companies like Voltas
Limited and LG Electronics have launched innovative products like PureAir
Inverter ACs and AI dual inverter ACs, which are designed to deliver superior
cooling and maximum energy efficiency. The inverter ACs segment is also expected
to grow at the highest rate during the forecast period.
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- Market
Segmentation by Rating
In 2024, 3 Star ACs are projected to
lead the market, thanks to their high efficiency and durable copper condenser
coils, which operate on variable-speed compressors. Manufacturers like Blue
Star Ltd are enhancing their portfolios by launching 3 Star, 4 Star, and 5 Star
inverter split AC models. However, the 5 Star ACs segment is anticipated to
grow at the fastest rate, driven by the need for high energy efficiency and environmentally
friendly solutions.
- Market
Segmentation by End User
The residential segment is forecasted
to hold the largest share of the market in 2024. This growth is supported by
the increasing adoption of smart home technologies, air-conditioned residential
projects, and the rising focus on indoor air quality. The residential sector is
also expected to record the highest CAGR during the forecast period, further
driven by the development of energy-efficient systems tailored to residential
needs.
- Geographic
Analysis
Geographically, Indonesia is
projected to dominate the South East Asia air conditioners market in 2024,
accounting for the largest market share. This is fueled by the growing demand
from middle-income households and the hospitality sector, alongside the rise in
local air conditioner production. Additionally, Indonesia is expected to
register the fastest growth rate, thanks to its expanding consumer base and
infrastructure.
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- Key
Market Players
Leading companies in the South East
Asia air conditioners market include:
- Daikin
Industries, Ltd. (Japan)
- Mitsubishi
Electric Corporation (Japan)
- Hitachi-Johnson
Controls Air Conditioning (Japan)
- Carrier
Global Corporation (U.S.)
- Whirlpool
Corporation (U.S.)
- Haier
Smart Home Co. Ltd. (China)
- LG
Electronics (South Korea)
- Voltas
Limited (India)
- Panasonic
Corporation (Japan)
- Robert
Bosch GmbH (Germany)
- Samsung
Electronics Co., Ltd. (South Korea)
- Fujitsu
Limited (Japan)
- Blue
Star Ltd (India)
- Toshiba
Corporation (Japan)
- Gree
Electric Appliances Inc. (China)
- Midea
Group Co. Ltd (China)
These companies are focusing on
product innovation, energy-efficient solutions, and expanding their regional
presence to capture the growing demand in South East Asia.
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