Smiles of the Future: Trends Shaping the Oral Care Market

 

The Oral Care Market is projected to reach $58.99 Billion by 2031, growing at a CAGR of 7.4% from 2024 to 2031. The market's growth is driven by the increasing prevalence of gum diseases and dental caries, rising awareness of oral health and hygiene, growing demand for dental aesthetics, increasing consumer awareness of oral care products, and the growing use of eco-friendly oral care products. Additionally, a shift towards natural and herbal oral care products and technological advancements in oral care products are expected to offer growth opportunities for market players.

 

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Oral Care Market Growth Drivers

Increasing Prevalence of Gum Diseases and Dental Caries

Oral diseases are a significant health burden globally, affecting nearly 3.5 billion people. According to the Global Burden of Diseases, untreated caries in permanent teeth is the most common dental condition worldwide, particularly in developing countries, affecting 60-90% of school children and most adults. Various solutions and oral care products are available to treat dental caries. For example, in June 2023, Incisive Technologies Pty Ltd. (Australia) received U.S. FDA 510(k) clearance for the BluCheck caries detection and monitoring preventive care solution, which binds to active carious lesions and makes them visible with its blue color.

Risk factors such as smoking, poor oral hygiene, medication, age, heredity, stress, and diabetes are linked to periodontal diseases. People with diabetes are at higher risk of periodontal diseases, which can slow down the healing process, cause dry mouth, fungal infections, ulcers, and tooth decay. Increased blood glucose levels can increase sugar levels in saliva, allowing bacteria to metabolize sugar into acid, leading to tooth decay. The increasing prevalence of dental diseases and chronic conditions that degrade dental health is expected to drive the global oral care market.

Rising Consumer Awareness Regarding Oral Care Products

Oral care products help maintain oral hygiene and prevent dental caries, gum diseases, and other conditions. Poor oral health can diminish an individual's quality of life and contribute to oral diseases. Maintaining oral hygiene is crucial for disease prevention and is the responsibility of both patients and dental professionals. This hygiene can be achieved using various oral care products.

Product launches and awareness programs are increasing demand for oral care products. For instance, in February 2022, the Colgate-Palmolive Company (U.S.) launched a public health initiative to empower people to improve their oral health quotient (OQ). The company plans to commit more than USD 100 million over the next five years to address the global health crisis and incorporate oral health into broader public health strategies. Social factors also affect the selection and demand for oral care products.

In September 2023, during the World Dental Congress of the FDI World Dental Federation (Switzerland), the World Oral Health Day (WOHD) 2024-2026 campaign was launched to empower people with the tools and knowledge to prevent and control oral diseases and promote oral hygiene.

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Oral Care Market Trends

Increasing Adoption of Electric Toothbrushes

Traditionally, manual toothbrushes have been the most common type of product used to clean teeth. However, advancements in oral health products and technologies have led to increased use of electric toothbrushes. Electric, motorized, or battery-powered toothbrushes make rapid bristle motions and provide better plaque removal than manual toothbrushes. Electric toothbrushes offer several advantages, such as reliability, specialized features, ease of use, and promoting tooth and gum health, along with advancements like pressure sensors and Bluetooth connectivity.

Electric toothbrushes are also beneficial for people with physical disabilities and limited hand movement. For instance, in September 2023, CURADEN AG (Switzerland) launched Samba, an electric toothbrush with dynamic brushing motion that thoroughly removes plaque and debris. Various product launches for electric toothbrushes continue to cater to regular use. For example, in March 2022, Colgate-Palmolive India introduced sonic technology toothbrushes that provide significantly better cleaning compared to regular toothbrushes.

Introduction to Skincare-inspired Oral Care Products

Various products and devices used for skincare, such as serums, balms, and masks, are being integrated into oral care to enhance and maintain oral hygiene. Products like tooth creams and tooth masks perform functions similar to skincare creams and contain chemicals that help whiten teeth and eliminate bad breath.

From a consumer perspective, treating teeth with the same care as skin has become equally important, leading manufacturers to introduce such products. This is mainly done by using specific ingredients. The presence of collagen, niacinamide, and probiotics is increasing in markets such as China, Japan, and South Korea.

Oral Care Market Opportunity

Shift Towards Natural and Herbal Oral Care Products

With the growing manufacturing of new oral care products, consumers have become more informed about the composition of the products they use. This has led to a significant shift towards natural-composition oral care products such as toothpaste, toothbrushes, gels, pastes, mouthwashes, and mouth fresheners. Natural products are produced sustainably and environmentally friendly, without chemical ingredients.

 

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