Rising Appetite for Sustainability: The Growing Plant-based Meat Market
The plant-based
meat market is
expected to grow at a CAGR of 13.9% from 2024 to 2030, reaching a valuation of
$24.01 billion. This growth is driven by shifting consumer lifestyles and an
increasing number of health-conscious individuals favoring plant-based meat
products. Key growth drivers include the rising preference for plant-based
diets, an increasing vegan population, heightened focus on animal welfare, and
the growing demand for alternative proteins. Innovations in food technology and
product introductions by manufacturers are also anticipated to create
substantial growth opportunities. Nevertheless, consumer preferences for soy
and gluten-free products, as well as a strong preference for animal-based
products, may impede market growth.
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Leading Market Participants
Key players in the
plant-based meat market include Beyond Meat Inc. (U.S.), Impossible Foods Inc.
(U.S.), The Hain Celestial Group, Inc. (U.S.), Unilever Plc (U.K.), Kellogg
Company (U.S.), Lightlife Foods, Inc. (Canada), Nestlé S.A. (Switzerland),
Conagra Brands, Inc. (U.S.), Taifun–Tofu GmbH (Germany), Atlantic Natural Foods
LLC (U.S.), VBites Food Ltd (U.K.), Sunfed Meats (New Zealand), Quorn Foods
(U.K.), Ojah B.V. (Netherlands), and The Kraft Heinz Company (U.S.).
Impact of Increasing Veganism
The global shift towards
veganism is a significant factor driving the plant-based meat market. In 2021,
approximately 10% of the global population was vegetarian, with a considerable
portion of millennials identifying as vegan. The vegan population in Europe has
doubled in recent years, reflecting a strong demand for plant-based
alternatives. This trend, fueled by health and environmental concerns as well
as compassion for animals, is expected to continue driving market growth.
Segment Highlights
Tofu is expected to lead the
plant-based meat market in 2024, owing to its affordability, high protein
content, and health benefits such as lowering cholesterol levels. Conversely,
the hot dogs and sausages segment is forecasted to grow at the fastest rate,
driven by their ready-to-eat convenience and new product introductions.
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Regional Market Dynamics
North America is projected to
dominate the plant-based meat market in 2024, supported by a high awareness of
protein-rich diets, concerns about meat contamination, and significant
investments in plant-based meat production. The Asia-Pacific region is expected
to register the highest growth rate, driven by rising disposable incomes,
urbanization, health-conscious diets, and supportive government policies.
Furthermore, innovation in food technology and product launches by
plant-based food and alternative protein manufacturers are expected to create
market growth opportunities. However, consumer preference for soy and
gluten-free products and significant preference for animal-based products are
expected to hinder the growth of this market to some extent
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