Oral Care Market Analysis: Opportunities and Challenges Ahead

 

The Oral Care Market is projected to surge to $58.99 billion by 2031, growing at a CAGR of 7.4% from 2024 to 2031. This significant growth is driven by several key factors:

Key Growth Drivers

Increasing Prevalence of Gum Diseases and Dental Caries Oral diseases impact around 3.5 billion people globally. Untreated dental caries, especially in developing countries, affect 60-90% of school children and most adults. New solutions and products are emerging to address these issues. For example, Incisive Technologies Pty Ltd. recently received FDA clearance for BluCheck, a caries detection and monitoring solution.

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Rising Consumer Awareness Awareness about oral health and the availability of various oral care products are on the rise. Initiatives like Colgate-Palmolive's $100 million public health campaign and the World Oral Health Day campaign by FDI World Dental Federation are driving demand and educating consumers.

Market Trends

Adoption of Electric Toothbrushes Electric toothbrushes, offering better plaque removal and ease of use, are gaining popularity. Recent launches, such as CURADEN AG's Samba electric toothbrush and Colgate-Palmolive India's sonic technology toothbrush, highlight the trend towards advanced oral care technologies.

Skincare-inspired Oral Care Products Products like tooth creams and masks, containing ingredients such as collagen and probiotics, are being introduced, reflecting the trend of treating oral care with the same importance as skincare.

Market Opportunities

Shift Towards Natural and Herbal Products Consumers are increasingly preferring natural and eco-friendly oral care products. According to AlixPartners, 64% of consumers prioritize purchasing natural personal care products. These products offer benefits like sustainable materials, better efficacy against bacteria, and holistic health advantages.

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Detailed Market Analysis

By Product

  • Toothpastes are expected to dominate with a 51.60% market share in 2024, driven by rising health awareness and a shift towards natural products.
  • Toothbrushes are set to register the highest CAGR of 7.90%, propelled by the adoption of advanced technologies like electric and battery-powered toothbrushes.

By Age Group

  • Adults will hold the larger market share in 2024, due to higher awareness and frequent dental visits compared to children.

By End User

  • Supermarkets/Hypermarkets will lead the market with a 32.40% share in 2024, thanks to their wide product availability and frequent discounts.

Geographical Insights

North America is poised to dominate with a 31.10% share in 2024, owing to strong market players, government support, and high awareness. Meanwhile, Asia-Pacific is expected to achieve the highest CAGR of 7.90%, driven by government initiatives, rising disposable incomes, and high dental caries prevalence.

Key Market Players

Prominent companies in the oral care market include Colgate-Palmolive Company, GlaxoSmithKline plc, Koninklijke Philips N.V., Johnson & Johnson, Procter & Gamble, Unilever plc, Ultradent Products, Inc., M+C Schiffer GmbH, Dabur India Limited, GC Corporation, Lion Corporation, Church & Dwight Co., Inc., Arcadia Consumer Healthcare, Inc., and Haleon plc.

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