Online language learning Market to be Worth $38.71 Billion by 2030
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Online
Language Tutoring Market to be Worth $12.7 Billion by 2030
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Meticulous Research®— leading global
market research company, published a research report titled, ‘Online Language Tutoring Market by Learning Mode
(One-on-one, Group), Age Group (<18 Years, 18–20 Years), Language, End User
(Individual Learners, Educational Institutes, Government Bodies, Corporate
Learners), and Geography - Global Forecast to 2030.’
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According to this latest publication from
Meticulous Research®, the global online language tutoring market is expected to grow
at a CAGR of 20.2% from 2023 to reach $12.7 billion by 2030. The growth of
this market is driven by the increasing need for personalized learning
experiences, the growth in e-learning, and the minimal costs of online
language tutoring apps. However, data security & privacy concerns may
restrain the growth of this market.
Learners’ growing need to access native
speakers for conversational practice and cultural exchange and growing
internet and mobile phone user bases are expected to create market growth
opportunities. However, the lack of trained professionals to teach languages
and limited access to high-speed internet/smart devices are major challenges
for the players operating in this market. Additionally, the integration of AI
and adaptive learning and the incorporation of gamification elements in online
tutoring sessions are prominent trends in the global online language tutoring
market.
The global online language tutoring market is
segmented based on learning mode, age group, language, and end user. The study
also evaluates industry competitors and analyzes the market at the regional
and country levels.
Based on learning
mode, the online language tutoring market is segmented into one-on-one
learning and group learning. In 2023, the one-on-one learning segment is
expected to account for the major share of the online language tutoring
market. The segment’s large share is attributed to learners’ growing need for
one-to-one online tutoring for maximum engagement, comprehension, and skill
improvement, the need for highly personalized learning experiences tailored to
individuals’ learning pace, the growing focus on specific learning objectives,
and learners’ emphasis on continuous self-improvement and skill development.
However, the group learning segment is projected to register the higher CAGR
during the forecast period due to the benefits of group learning for language
learners, such as exposure to various teaching and learning methods, cultural
insights, context, and real-world application of languages, and the need for
real-time feedback on pronunciation, grammar, and language usage with
in-person interactions.
Based on age group, the online
language tutoring market is segmented into <18 years, 18–20 years, 21–30
years, 31–40 years, and >40 years. In 2023, the <18 years segment is
expected to account for the largest share of the online language tutoring
market. The segment’s large share is attributed to the increasing digitization
of public schools, the rising number of language learners, a significant
increase in smartphone users, the increasing demand for kids’ learning apps,
the rising popularity of online interactive games for language learning, and
the proliferation of e-learning platforms. However, the 18–20 years segment is
projected to register the highest CAGR during the forecast period due to the
increasing number of language exchange programs, the growing preference for interactive
and engaging learning experiences, and expanding opportunities for higher
education.
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Based on language, the online
language tutoring market is broadly segmented into English, French, Spanish,
Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In
2023, the English segment is expected to account for the largest share of the
online language tutoring market. The segment’s large market share is
attributed to the growing number of English language learners worldwide, the
increasing emphasis on learning English in schools and educational
institutions, the high importance of English in business & professional
areas, and the increasing investments in start-ups and small companies
teaching English. However, the Mandarin segment is projected to register the
highest CAGR during the forecast period due to the high demand for learning
Mandarin due to its economic and cultural significance and the growing
business opportunities in China.
Based on end user, the online language
tutoring market is segmented into individual learners, educational institutes,
government bodies, and corporate learners. In 2023, the individual learners
segment is expected to account for the largest share of the online language tutoring
market. The segment’s large share is attributed to the rising adoption of
smart devices, coupled with increasing internet penetration, the emergence of
new online learning platforms after the COVID-19 pandemic, the rising adoption
of self-learning apps, the surging use of social media platforms, and
students’ preference for learning at their own pace and flexibility. The
segment is also projected to register the highest CAGR during the forecast
period.
Based on geography, the online
language tutoring market is segmented into North America, Asia-Pacific,
Europe, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific
is expected to account for the largest share of the online language tutoring
market. The large market share of this region is attributed to the increasing
demand for language skills for work and collaborations across borders, the
high demand for multilingual professionals, the rising adoption of
self-learning apps in corporate training programs and language institutes, the
increasing demand for flexible and convenient language learning-tutoring
options, and the growing popularity of English learning programs in the
region. Asia-Pacific is also projected to register the highest CAGR during the
forecast period.
Key Players:
The key players operating in the online
language tutoring market are Berlitz Corporation (U.S.), Lesson Nine GmbH
(Babble) (Germany), EF Education First
(Switzerland), Preply Inc. (U.S.), italki HK
Limited (China), Rosetta Stone, Inc. (U.S.), Varsity Tutors (U.S.), Rype, Inc.
(U.S.), Verbling, Inc. (U.S.), Pearson plc (U.K.), Verbalplanet (U.K.),
Kesson Group Inc. (Skooli) (Canada), iTutorGroup (China), Cambly Inc. (U.S.),
ST Tech Inc. (SkimaTalk) (Japan), Starkid Limited (Hong Kong), Lingoda GmbH
(Germany), Small Bridge Inc. (Cafetalk) (Tokyo), Ambow Education Holding Ltd.
(U.S.), Beijing Magic Ears Technology Co., Ltd (China), Club Z! Inc. (U.S.),
Revolution Prep. (U.S.), Live Lingua (U.S.), Protostar Education (Hong Kong),
mYngle BV (Netherlands), Qkids Teacher (China), Vedantu Innovations Private
Limited (India), TutorMe (U.S.), and Cambridge University Press (U.K.).
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Key Questions Answered in the Report:
Which are the high-growth market segments based on learning mode,
age group, language, and end user?
· What was
the historical market size for the online language tutoring market?
· What are
the market forecasts and estimates for the period 2023–2030?
· What are
the major drivers, restraints, opportunities, challenges, and trends in the
online language tutoring market?
· Who are
the major players, and what shares do they hold in the online language
tutoring market?
· How is the
competitive landscape in the online language tutoring market?
· What are
the recent developments in the online language tutoring market?
· What are
the strategies adopted by major players operating in the online language
tutoring market?
· What are
the key geographic trends, and which are the high-growth countries/regions?
· Who are
the local emerging players in the global online language tutoring market, and
how do they compete with the other players?
·
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