Electric Vehicle Market to Be Worth $4,331 Billion by 2030

  QKS Group’s SPARK Matrix™: AdTech Platform   Research delivers a comprehensive and strategic evaluation of the global advertising technology landscape—an ecosystem undergoing rapid transformation due to evolving consumer behaviors, tightening data privacy regulations, and the increasing sophistication of digital advertising tools. As organizations continue to invest in technologies that enhance targeting precision, campaign efficiency, and customer engagement, the need for a structured analysis of market developments and vendor capabilities has become essential. QKS Group’s research provides technology vendors with deep insights to better understand shifting market dynamics, refine their innovation strategies, and identify growth opportunities. At the same time, the study supports enterprise users in assessing vendor capabilities, competitive differentiation, and market positioning as they navigate complex AdTech ecosystems. AdTech platforms today form the backbone of digi...

  QKS Group’s SPARK Matrix™: AdTech Platform   Research delivers a comprehensive and strategic evaluation of the global advertising technology landscape—an ecosystem undergoing rapid transformation due to evolving consumer behaviors, tightening data privacy regulations, and the increasing sophistication of digital advertising tools. As organizations continue to invest in technologies that enhance targeting precision, campaign efficiency, and customer engagement, the need for a structured analysis of market developments and vendor capabilities has become essential. QKS Group’s research provides technology vendors with deep insights to better understand shifting market dynamics, refine their innovation strategies, and identify growth opportunities. At the same time, the study supports enterprise users in assessing vendor capabilities, competitive differentiation, and market positioning as they navigate complex AdTech ecosystems. AdTech platforms today form the backbone of digi...

  The year 2025 emerged as a major turning point for the customer experience landscape and the broader transformation of contact centers worldwide. As enterprises rapidly shifted toward AI-driven models, the industry witnessed an unprecedented surge in automation, generative CX assistants, multimodal interaction capabilities, and omnichannel experience orchestration. These advancements not only reimagined how brands connect with customers but also elevated the role of agents by equipping them with intelligent, context-aware tools. Register here: https://webinar.zoho.in/meeting/register?sessionId=1351266440   What to Expect from This Research-Led Session Unlike high-level commentary or conceptual CX discussions, this session delivers a fact-driven and industry-grounded perspective on how the CCaaS market is evolving and what it means for modernization strategies. Participants will gain a clear view of the market’s trajectory and learn how to adapt their organizations fo...

  The global sourcing software market —commonly referred to as the E-sourcing market—is undergoing a rapid and transformative evolution as organizations increasingly recognize the need for digitized, efficient, and transparent procurement processes. QKS Group’s recent market intelligence highlights that sourcing software is projected to register an above-average compound annual growth rate (CAGR) by 2028, reflecting the accelerating adoption of digital tools that streamline supplier relationships, reduce operational complexities, and support strategic procurement initiatives. E-sourcing software, which forms a critical pillar of modern procurement ecosystems, offers organizations the ability to automate and centralize sourcing processes while leveraging advanced analytics for improved decision-making. This technology is no longer viewed merely as a tool for managing tenders or requests for proposals (RFPs); it has evolved into a comprehensive strategic platform capable of transfo...

  The global Merchant Payment Platform market is witnessing rapid evolution as digital transactions become central to modern commerce. According to QKS Group, the market is projected to grow at a robust compound annual growth rate (CAGR) of 15.05% through 2030, reflecting the accelerating shift toward electronic payments, digital commerce, and seamless consumer experiences. As businesses across industries continue to embrace digital transformation, merchant payment platforms have emerged as indispensable tools for managing transactions securely, efficiently, and at scale. The Growing Importance of Merchant Payment Platforms Organizations today operate in an increasingly digital and competitive environment, where consumer expectations around payment convenience, flexibility, and security are at an all-time high. A merchant’s ability to offer reliable and diverse payment methods has become a core differentiator in delivering frictionless customer experiences. Merchant Payment Pl...

  QKS reveals that the Customer Journey Orchestration (CJO) market is projected to register an average CAGR by 2028, driven by the accelerating need for enterprises to deliver seamless, personalized, and connected customer experiences. As organizations continue to digitize and customer expectations evolve, CJO has emerged as a critical competency for improving engagement, strengthening loyalty, and optimizing business performance across industries. In today’s digitally driven environment, customer journeys have become increasingly complex. A single customer may interact with a brand through multiple channels—web, social media, mobile apps, chatbots, email, contact centers, and physical storefronts—often switching between these touchpoints within minutes. With this rising complexity comes a heightened expectation for continuity, consistency, and contextual relevance at every stage of the journey. Businesses that fail to unify these interactions risk customer churn, reduced compet...

  The global Advertising Technology (AdTech) Platform market is undergoing a period of rapid transformation and sustained expansion. According to QKS Group’s latest market assessment, the AdTech Platform market is projected to grow at a compound annual growth rate (CAGR) of 9.58% through 2030, driven by the increasing adoption of digital advertising tools, the proliferation of data-driven marketing models, and the rising demand for more efficient, transparent, and automated advertising solutions. As organizations across industries intensify their digital engagement strategies, AdTech platforms have become indispensable for managing, optimizing, and scaling advertising operations. AdTech refers to an extensive ecosystem of software, tools, and platforms that empower businesses to plan, execute, deliver, measure, and optimize digital advertising campaigns. These platforms act as a dynamic bridge between advertisers and publishers, streamlining the buying, selling, pricing, and pla...

  A SPARK Matrix™: Full-stack Observability , represents a transformative evolution in how organizations monitor, manage, and optimize their IT environments. Unlike traditional monitoring tools that focus on isolated metrics or siloed systems, full-stack observability integrates a wide range of IT tools and telemetry sources to deliver end-to-end visibility across applications, infrastructure, networks, cloud environments, and user experiences. By correlating signals—such as logs, metrics, traces, events, and dependencies—these platforms offer deep, actionable insights into how systems behave in real time, enabling businesses to detect performance issues and security threats before they impact end users. At the core of full-stack observability lies its ability to uncover relationships between components within complex digital ecosystems. Modern IT environments are increasingly distributed, dynamic, and hybrid—powered by microservices, multicloud deployments, and containerized app...

  The SPARK Matrix™: API Testing Automation Solutions is undergoing rapid transformation as organizations across industries accelerate their digital transformation journeys and adopt agile development practices. According to the latest QKS Group market research, the global API Testing Automation Solutions market is witnessing significant growth, driven by the increasing adoption of microservices architecture, continuous integration/continuous deployment (CI/CD) pipelines, and the growing need for seamless connectivity across complex digital ecosystems. QKS Group’s comprehensive research provides a deep analysis of emerging technology trends, competitive dynamics, and the market outlook for the coming years. The report delivers strategic insights for technology vendors, empowering them to understand the current competitive landscape and refine their growth strategies. It also helps enterprises evaluate different service providers based on their technological capabilities, innovat...

  The global advertising ecosystem has undergone a remarkable transformation in recent years, driven by rapid digitalization, evolving consumer behavior, and the increasing demand for data-driven insights. Against this backdrop, QKS Group reveals that the AdTech Platform market   is projected to grow at a robust compound annual growth rate (CAGR) of 9.58% through 2030, underscoring its rising significance for enterprises seeking to strengthen their digital presence and enhance advertising efficiency. This growth trajectory reflects the increasing reliance of organizations worldwide on intelligent, automated, and highly scalable advertising technologies capable of delivering precise targeting, optimized spending, and measurable outcomes. Advertising Technology, or AdTech, represents a comprehensive suite of tools, solutions, and software platforms designed to enable organizations to plan, manage, deliver, and analyze their digital advertising efforts with greater precision a...

  QKS Group’s SPARK Matrix™: AdTech Platform Research delivers a comprehensive and strategic evaluation of the global advertising technology landscape—an ecosystem undergoing rapid transformation due to evolving consumer behaviors, tightening data privacy regulations, and the increasing sophistication of digital advertising tools. As organizations continue to invest in technologies that enhance targeting precision, campaign efficiency, and customer engagement, the need for a structured analysis of market developments and vendor capabilities has become essential. QKS Group’s research provides technology vendors with deep insights to better understand shifting market dynamics, refine their innovation strategies, and identify growth opportunities. At the same time, the study supports enterprise users in assessing vendor capabilities, competitive differentiation, and market positioning as they navigate complex AdTech ecosystems. AdTech platforms today form the backbone of digital ad...